Is this typical? Do I need to plant these in larger starter pots? How much longer can I leave it in the cup (how many root circles before it becomes root bound)? It's already starting to circle around the bottom. I was looking at it this morning and I think I am seeing a ROOT all of the way at the bottom of the cup (5 inches down). It's six days later and the first one has popped up about a half inch. I planted them in repurposed clear cups on 4/13. I'm growing a grey dwarf variety I got via a trade. I have a question about root growth on sugar snap peas. It’s one of the many workarounds against Instagram’s “no-working-links-in-pictures” policy.My first year growing veggies from seed, so I'm a total newbie. Users would double-click an Instagram - a shopping link would then be emailed. That’s where social comes into play: At the end of last year, Michael Kors debuted “InstaKors,” which lets shoppers make purchases through the retailer’s Instagram. On a post-earnings call last quarter, CEO John Idol said that customers were moving to the company’s e-commerce site at a “greater rate” than expected, and same store sales would have been higher if the 73 percent growth in online sales was included. But it has grown incredibly fast - it had 703 stores at the end of 2014, compared with 231 in 2011 - and now looks to be going the way other expensive-but-ubiquitous brands, like Coach, have gone.Į-commerce is a growing focus for the retailer. That’s a far cry from 2011, when the company went public and its expensive bags and sunglasses became the accessories everyone wanted to be seen with.
And if consumers continue to gravitate towards the discounted bins filled with Kors products, margins will continue to slide, they wrote.
In the analyst note from Canaccord, Camilo Lyon and Pallav Saini wrote that the oversupply of Michael Kors will lead the retailer to a “heightened promotional strategy,” which will force it to cut prices. “There’s an interesting juxtaposition between the democratization of platform usage and the aspiration of brand engagement.” “Now, it’s clear that social media usage is practically universal, even amongst those who are purchasing upmarket brands like Michael Kors,” she said. The note concluded that Michael Kors will have to solve its “ubiquity” problem to see things improve.Īnd what’s more ubiquitous than social media? 360i’s LeWinter said Snapchat is a place for brands that want to reach millennials that splurge after saving on everyday expenses - not exactly the upmarket high-fashion image Michael Kors should be cultivating if it wants to solve its “everywhere” problem. The issue is “overdistribution,” according to a note by Canaccord Genuity analysts, which went out before the company reported results on Feb. This was the fourth-straight quarter of declining growth. Its sales missed estimates last quarter, with same-store sales rising 6 percent in North America where analysts had expected 9.3 percent. Today, Michael Kors is facing just such a branding challenge between its luxury roots and its mass-market reality. Snapchat, which doesn’t allow links or any direct sales, is an interesting choice for a luxury retailer like Michael Kors. Orli LeWinter, who leads strategy and social marketing at 360i, said that fashion brands, especially luxury brands, are usually slower and more reluctant to embrace social because of a fear that it “degrades” the brand. “Knowing the immense appeal that Michael Kors has with a younger demographic, and knowing they work with millennial influencers, like Kendall Jenner and Allison Williams, for fashion events, the brand definitely appears to be entering Snapchat for the right reasons audience-wise.” “The platform is a good fit so long as the existing audience on Snapchat meets Michael Kors’ target audience,” said Andrew Cunningham, community lead at Huge. Your invitation has arrived-RSVP today: #AllAccessKors /CfklQVVNyo - Michael Kors February 17, 2015 On average, Michael Kors sees about 46,000 likes per Instagram picture. And on Instagram, it occupied eight of the top 10 slots during Fashion Week when it came to likes. 1 fastest-growing and most engaging brand on Facebook, where seven out of the top 10 posts by number of interactions were Kors posts. According to data crunched by Socialbakers, Michael Kors dominated the social media rankings at New York Fashion Week. The hashtag was tweeted almost 4,000 times on Wednesday. Michael Kors had a super-social Fashion Week show too, streaming the entire Wednesday morning show live on the Internet, and asking people to join a chat alongside the show using the hashtag #AllAccessKors. #AllAccessKorsĪ photo posted by Michael Kors on at 4:00am PST Because fashionably late is a real thing.
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